Case Study: Property Finders Oxford & UAE – A Website/Company Rebrand by MX Web Design

Client Overview: Property Finders, operating in both Oxford and the UAE, is a dedicated real estate company committed to providing an informative, loyal, and dedicated service to assist clients in finding their ideal properties. With an extensive network, a professional team, and a steadfast commitment to ethical practices, Property Finders strives to exceed client expectations by delivering satisfactory and trustworthy results.

Challenges Faced: When Property Finders Oxford & UAE approached MX Web Design, they identified specific challenges hindering their online presence:

1. Divergent Branding: The existing website did not effectively represent both the Oxford and UAE branches under a unified brand identity, leading to a disjointed online presence.
2. Limited Information Accessibility: The website lacked a streamlined structure that would allow clients to easily access comprehensive information about the property search process, services offered, and the company’s commitment to ethical standards in both locations.

Objectives:

1. Unified Branding: Undertake a complete rebranding of the website to unify the online presence of Property Finders in Oxford and the UAE, ensuring a cohesive brand identity.
2. Enhance Information Accessibility: Redesign the website to provide a user-friendly interface, allowing clients to easily access detailed information about the property search process, services, and the company’s commitment to ethical standards in both regions.
3. Visual Appeal: Incorporate visually appealing elements to create an engaging and trustworthy online environment that resonates with clients in both Oxford and the UAE.
4. Mobile Responsiveness: Ensure the website is fully responsive, providing an optimal user experience across various devices for clients in both regions.

Solution: MX Web Design implemented a strategic approach to address Property Finders Oxford & UAE’s challenges and achieve their objectives:

1. Unified Branding: Developed a cohesive visual identity that seamlessly integrates both the Oxford and UAE branches, presenting Property Finders as a unified brand with a shared commitment to professionalism and ethical practices.
2. Information Hierarchy: Redesigned the website’s structure to provide a clear and user-friendly layout, emphasizing key information about the property search process, services, and the company’s commitment to ethical standards in both locations.
3. Visual Appeal: Utilized high-quality visuals, including property images and custom graphics, to create a visually engaging website that resonates with clients in both Oxford and the UAE.
4. Mobile Optimization: Ensured the website is fully responsive, delivering an optimal user experience for clients accessing the site from desktops, tablets, and smartphones in both regions.

Results: The collaboration between Property Finders Oxford & UAE and MX Web Design resulted in a successful website rebrand, achieving the following outcomes:

1. Unified Online Presence: The rebranded website presents Property Finders as a unified brand with a consistent and professional visual identity, reinforcing the company’s commitment to excellence in both Oxford and the UAE.
2. Improved Information Accessibility: Clients in both regions can easily access comprehensive information about the property search process, services, and the company’s commitment to ethical standards, leading to increased client satisfaction.
3. Enhanced Visual Identity: The visually appealing website creates a positive and trustworthy online environment, resonating with clients in both Oxford and the UAE.
4. Cross-Regional User Experience: The fully responsive design ensures an optimal user experience for clients accessing the website from various devices, fostering engagement and trust in both locations.

In conclusion, the website rebrand undertaken by MX Web Design successfully unified the online presence of Property Finders in Oxford and the UAE, creating a cohesive brand identity that reflects the company’s commitment to professionalism, transparency, and ethical business practices in both regions. The rebranded website now serves as a powerful tool to attract and inform clients in both locations, strengthening Property Finders’ position in the competitive real estate market.