Developing a Fresh Identity for Molly RoseInteractive Link
We’re immensely proud to announce the launch of one of our latest projects for Molly Rose! They are an up and coming Women’s fashion retailer based in London.
Molly approached Jellyfish The Agency to assist in developing their brand identity, as well as their new eCommerce website. Their goal from the start was for all aspects of the brand to resonate and engage with their customers, whilst portraying trust and reliability, with a premium look and feel that matches their incredible women’s clothing selection.
We began work with an initial research and info gathering phase, analysing their competitors and how we could best execute this project to maximise conversion. We wanted to fully understand their history and ethos so that we could correctly position them within the market.
“The primary black and white colouring brings life to the clothing on the website, showing our customers what we would like to be showcased throughout the website”
– Jaqueline Hughes
When we started designing their website we knew that focusing on the customer journey in the age of online clothing ordering was paramount. We had to make sure the customer journey/process from start to finish was as easy as possible.
For the development of the website we chose to build within the WordPress CMS due to the ease of management both internally and externally post-launch, fulfilment integrations included Elementor Pro.
The design, layout and functionality of the site is optimised for ease of use for customer clothing orders. We integrated some unique additional features such as a live chat, ai-powered chat bot, re-marketing tools plus more.
Our approach and process resulted in an informative chic fashion website that is not only easy to navigate but also designed to attract the customer. The website is an evocative and effective platform that engages the user and progresses the brands goal in elevating their digital experience.
“Jellyfish have been brilliant from the first phone call I had with Max. Their level of service has been impeccable, professional, and caring!
There isn’t anything they cant do, and they have an amazing team. They understood the designs I was after and theme I wanted for my website, and I was blown away with the finished product, it was more than I could ever have wished for. thanks guys!
I look forward to a long working relationship.”
Jaqueline Huges, Creative Director at Molly Rose.